Recently I co-hosted a seminar for brand strategists and human resources directors from a range of leading organisations whose brands are household names. It was a fascinating event, held in partnership with Lippincott , the brand strategy consultancy...
“Brands are just logos.” I still meet leaders who believe this, but the vast majority recognise the intrinsic value of their brand (or brands) to the organisations they lead, and their personal responsibility as stewards of the brand. Powerful brands...