The Apprentice Analysed

Looking at what makes the Apprentice candidates tick

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The Apprentice Week 11: Litner’s aggressive questionning
I always look forward to the penultimate round of interviews in the Apprentice. I would like to be able to say it is because of the unique insights they offer into the candidates. If I am being honest, though, it is because the interviewer’s tactics are...

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The Apprentice Week 9: Good thing Ben loves himself as no one else does
Finally this week’s episode has found something that Ben is an expert in: the art of self-love. I can only assume that from an early age, Ben has worked hard to master mirror mantras, looking deep into his own eyes and repeating “I love and accept myself...

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Sex, lies and stereotypes
Mona Lewis came under criticism last week for having difficulty getting to grips with a marketing campaign to rebrand Margate because it was targeted at gay people. Two things can be said in her defence: firstly she acknowledged that the theme of the...

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The Apprentice Week 8: Mona’s homophobia is a classic fear of the unknown
It was a close thing between Mona and Debra in tonight’s show – their shoddy work in this week’s task could have seen either of them looking down the barrel that is Sir Alan’s firing finger. Unfortunately for Mona, however, this week’s task could have...

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The Apprentice League: Candidates' strengths and weaknesses in detail
I thought it might be interesting to give a more detailed breakdown of the performance of our candidates using the Leadership Radar model that was outlined in an earlier blog. Yasmina is the leader because she is the highest scorer in three of the four...

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The Apprentice ABC- Alliances, Belligerence and Cassandras
What an awful selection process- not the Apprentice 'Interview from Hell' but the Sandhurst officer selection boards. What on earth must it be like if they end up offering trainee stockbroker Ben Clarke a commission? His many failings have been...

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The Apprentice week 1: Anita Shah – the first mistake
First show, first firing, first mistake. Anita Shah, one of my pre-series predictions for an early exit, was unfortunate to be dismissed. Senior sales consultant Debra Barr should have been given the chop. The first one to depart is doubly unfortunate...

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Apprentice 2009: Meet the girls...
The Apprentice for real starts next Wednesday so let's begin with a quick look at who's who... Anita Shah Age: 35 Career: Business Strategist Qualifications: LLB in Law & Postgraduate Diploma in Legal Practice Cricket fanatic Anita, is a qualified...

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