Mona Lewis came under criticism last week for having difficulty getting to grips with a marketing campaign to rebrand Margate because it was targeted at gay people. Two things can be said in her defence: firstly she acknowledged that the theme of the...
Sir Alan describes The Apprentice as “the job interview from hell”. Is that why he is becoming the recruiter from hell? Of course it’s right that Sir Alan expects shining performances from people who are all too happy to sing their own praises. It’s right...
First show, first firing, first mistake. Anita Shah, one of my pre-series predictions for an early exit, was unfortunate to be dismissed. Senior sales consultant Debra Barr should have been given the chop. The first one to depart is doubly unfortunate...
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Sir Alan Sugar has given an in-depth interview to the This Is Money in which he admits to being perfect. 'Yeah. I thought I was wrong once, but I was mistaken.' Asked whether the grasping, materialistic nature of the programme is out of touch...
When I saw that one of the candidates for this new series of The Apprentice was a Human Resources Consultant, my first thought was, "She's had it". It is all to easy to picture the moment when Sir Alan, with brow suitably furrowed and tone...