This thread contains comments to article "12 employer branding best practices for 2012": http://www.personneltoday.com/articles/2012/02/06/58323/12-employer-branding-best-practices-for-2012.html.
I enjoyed that. I would add that any branding exercise requires complete clarity on what the Proposition is to the market place, and, most importantly, delivery of that proposition to staff.
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