This thread contains comments to article "HR directors believe social media is ineffective for recruitment, survey finds": http://www.personneltoday.com/articles/2012/03/20/58422/hr-directors-believe-social-media-is-ineffective-for-recruitment-survey-finds.html.
Recruitment practices are constantly evolving, and social media is undoubtedly at the forefront of current developments.
For those who think that social media should be reserved for building brand awareness, it is important to recognise the vital link between branding and recruitment. Well branded companies are instantly attractive and appeal to a broader, skilled workforce.
On a basic level, effective social media use can reduce the cost of recruitment, increasing the reach of your business and helping you find more qualified talent. Tied together with effective branding, social media not only helps talent acquisition, it also increases employee engagement and successful workforce retention.
- Giles Hodson, Managaing Director, Northern Europe, SilkRoad (www.silkroad.com)
Anyone who thinks social media is not a major factor in recruitment now is kidding themselves. I have successfully recruited 3 senior roles through Linkedin in the past twelve months, saving something like £35-40k in fees. A bond is formed very early in the process without third party involvement so you are greatly reducing the risk of agencies "tugging" your people after a year or two (they don't do that do they ?!)
© 2010 Reed Business Information Ltd.