Creative Solutions bring you a portfolio of imaginative marketing ideas to promote your brand and capture the attention of new customers. The following creative solutions can be used to reinforce the impact of your integrated marketing campaign or for a single campaign with a specific objective.

• Magazine-based advertising solutions
• Special Enhancements
• Reprints
• Wall Charts
• Competitions

Our client-focused approach ensures that we will work with you to find the solution that will best meet your marketing objectives.

Magazine-based advertising solutions

Personnel Today and it's sister publications, Training, Occupational Health and Employers' Law offer several magazine-based solutions that can be utilized to reach the full circulation of the publication or targeted group, options include:

• Gatefolds
• Barn doors
• Tip-ons and
• Bellybands

Providing we can get your idea onto, into or around the magazine, most things are possible.

Special Enhancements

If you want your advertisement to stand out from your competitors, we can use anything from special inks to special paper.

Reprints

If your company has featured in an article in one of our publications make the most if it.

Our publications are highly respected for their editorial excellence. That's why reprinting of favourable coverage of your company can be an ideal marketing vehicle to enhance the authority and credibility of your products and services. Reprints of selected articles or features can be purchased in print or electronic format for you to distribute to an audience of your choice.

Wall Charts

A sponsored wall chart can be on any topic of interest to our readers that demonstrates your company's expertise in a particular area. An easy-to-view chart featuring a calendar of all the key HR dates and events for the coming year is a low cost, effective advertising opportunity that will be seen by your target audience all year round.

Direct Mail

Mardev, a division of RBI, is a leading global organisation specialising in business and professional data, related applications and services. Their mission is to solve their clients' prospecting, lead generation and business development needs by providing unique targeting, coupled with effective routes to market. They achieve this through their wide range of highly responsive, named b2b contacts and their quality marketing services.

Their comprehensive HR database can help you generate highly targeted leads for your next mail, telemarketing or e-mail campaign. Drawn from the readers of the Personnel Today Group publications, this database offers unrivalled coverage of the human resources and training markets in the UK.

Prospect data is available for mailing, telemarketing and e-mail campaigns all contacts are updated on a regular basis.

For further information, including available data counts and rates please visit www.mardev.com, the business to business data rental company of Reed Business Information.

Competitions

Competitions allow you to associate your product or brand with the quality and reputation of Personnel Today. Whether it is through sponsoring an online competition on personneltoday.com or a prize given away at one of the industry exhibitions we attend or the Personnel Today Awards, we offer a wealth of opportunities.

We run up to six competitions each year. The competitions are heavily promoted using a combination of advertisements in our magazines, online promotions including e-newsletters to PersonnelToday.com users.

Competition sponsorship represents excellent value for money and is very effective for generating brand awareness, presenting your message and driving traffic to your website.

• Would you like to receive over 2,000 visits to your website from HR professionals? That's how many people visited the site of the sponsor of our "win a luxury weekend for two people in Venice" competition.
• 2,500 people visited our sponsor's site as a result of our recent "Win a weekend in New York" competition.

How does it work?

Details as follows: