Throughout the year, Personnel Today and Training magazine commission advertising recall surveys. This is a free service to advertisers interested in monitoring the effectiveness of their advertising.

These studies are conducted by an independent company that specialises in advertising analysis. All display advertisements in the selected issues are included in the survey free of charge and every display advertiser will receive copies of the reports, which includes:

• Independent proof of the effectiveness of your advertisement
• The percentage of readers with buying power who remember reading your advertisement
• How your advertisement compares with your competitors
• Detailed demographic information on our readers (job function, purchasing responsibility, areas of spend)
• The comments that Personnel Today readers make about advertisements

All you have to do to ensure you receive this valuable information absolutely free of charge is to book a display advertisement in the selected issues.

For further information and the issue dates of advertising recall surveys please telephone your Account Manager or 020 8652 3884.