Sponsored research with Personneltoday.com offers you a unique opportunity to:

• Associate your brand with Personnel Today and quality research studies
• Place your brand in front of an audience of senior HR professionals
• Get editorial coverage in Personnel Today, and on Personneltoday.com

Personneltoday.com offers a limited number of opportunities each year to sponsor a survey on an HR issue relevant to your business:

• Joint branding of the survey 'In association with Personneltoday.com and YOUR COMPANY'. This offers excellent brand awareness and profiling as well as an opportunity to capture significant information about the needs, interests and opinions of the HR profession.
• Advice from Reed Business Information's professional research department on creating the questionnaire to get the most interesting, valid and newsworthy results. The questionnaire will usually have around 10 topical questions in addition to demographic questions.
• A guaranteed minimum number of completed survey responses (the exact number dependent on the length and nature of the questionnaire, but usually between 300 and 500)
• An online mini-site for capturing survey responses
• Launch editorial in Personnel Today and on Personneltoday.com encouraging people to complete the survey.
• Launch promotion in our fortnightly email newsletter PersonnelToday.com DIRECT.
• A full analysis by market research professionals of the survey results.
• Full access to the raw data (but not the identities of the respondents)
• The purchasing of any prize or incentive felt to be necessary to achieve the volume of response
• We will publish the results of the survey on Personneltoday.com. Personnel Today may report on the results, but this will be at the discretion of the news editor, according to the quality of the findings.
• If required, our corporate communications department can prepare and send a press release to relevant national and trade media, promoting the findings.
• We handle all administration of the survey and distribution of prizes

Sponsorship Price: £12,000 plus VAT

Premium research

Our premium research package at £20,500 includes the production of a co-branded hard copy report outlining the findings. This report is badged with a £25 cover price and on sale to the public through our Personnel Today Management Resources brand. A premium Research sponsor receives 300 copies to give to their own clients or to distribute at shows or other events.

Example research programme

Example of research schedule plan:

Examples of previous sponsored surveys:

2004	Measuring Human Capital Value	Sponsored by Deloitte
	Our second piece of research on this topic in association with Deloitte. After a two year gap we returned to find out how much progress organisations had made in measuring human capital value.
2004	Employee engagement	Sponsored by Chiumento
	This survey of more than 400 HR managers found that if organisations want to keep employees engaged, they must boast good internal communications.
2004	"Pregnant & Productive"	Sponsored by the Equal Opportunities Commission
	Our most popular piece of research ever attracted almost 1,500 responses from HR professionals. The research was used by the EOC as part of its process of recommending policy changes to the government.
2004	Performance management	Sponsored by PeopleSoft
	Approximately 900 HR professionals shared information about the performance management systems in their organisation. A printed report was produced to help employers and other interested parties gain a clearer picture of the degree to which performance management systems are meeting the greater demands placed upon them in today's business environment.
2004	Stress in the UK workplace	Sponsored by the Health & Safety Executive
	Exclusive research by Personnel Today and the Health & Safety Executive (HSE) has revealed the extent of the UK's stress overload - an estimated 1,554,256 working days lost to stress every year. Worryingly, it is a problem that is getting worse, with more than half of UK organisations reporting an increase in workplace stress. This research was based on responses from almost 700 HR practitioners.