Questback is a global leader in feedback management. It was founded in Oslo in 2000 and was one of the first companies to begin commercialising online surveys.
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It focused on market research and customer satisfaction but more recently has built up a significant people analytics business.
It specialises in employee opinion surveys particularly pulse surveys, designed to gain tailored employee insight quickly and easily.
“Feedback is currently the most undervalued source for business insight,” says Questback.
“On its own employee insight is powerful. Combine it with voice of the customer, market research and business metrics, such as turnover, margin and profit, and it can transform your operations, in real, concrete ways.”