2019 RAD Awards shortlist unveiled

The shortlist for the 2019 RAD Awards, which celebrate the brightest and bravest in recruitment advertising, has been announced.

The list incorporates a diverse range of work across 18 categories, from the best in employer branding to innovative use of audio. New categories this year include Best Creative Idea, which attracted numerous entries, and two new video categories: Best Video Campaign and Use of Single Video.

The organisers thanked all entrants for the time taken to submit their entries and the judges have fed back that the standard is extremely high.

Book tickets for The 2019 RAD Awards

Winners will be announced on January 31st 2019 at the Grosvenor House Hotel in London.

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The 29th RAD Awards take place on 31 January 2019 at the Grosvenor House Hotel, Park Lane, and is attended by more than 950 guests from the recruitment advertising industry and the recruitment and HR professions.

Richard Andrews, group director of The RAD Awards, said: “The 2019 Awards attracted more entries again this year so to get shortlisted really is a great achievement for employers and their agencies”

“The rigorous judging process is well under way and we’re looking forward to finding the winners ahead of the big night at the Grosvenor House Hotel on January 31st!”

The 2019 RAD Awards shortlist

WORK/CAMPAIGN EMPLOYER AGENCY

Apprentice, Graduate and Early Careers Website
Argos Early Careers Argos Wiser
Early Careers Website easyJet SMRS
EY Early Careers Website EY MSL
Global Game-changers Hogan Lovells Stafford Long & Partners
YBS School Leaver & Apprenticeships Yorkshire Building Society Creed Comms

Best Creative Idea
Always Interesting Direct Line Group Havas People
Beat The Game Changers Vodafone Pink Squid
Computer Network Operations (Space Invaders) GCHQ Penna
Laws of Time Allen & Overy ThirtyThree
Powerful Minds Accenture AIA Worldwide
Race Your Code Rolls Royce Investis
TechQuest Jaguar Land Rover AIA Worldwide
The Tab Future 100 JP Morgan The Tab & Ptarmigan Media

Best Use of Technology
EY Assessment Portal EY Capp
EY Best Use of Technology EY MSL
IBM : Papirfly Brand Portal IBM Papirfly
Join.Rolls-Royce.com Rolls-Royce CA3 & Eli

Branded Material
Early Careers Brochure Marks & Spencer AIA Worldwide
Future Unleashed Magazine Accenture AIA Worldwide
Generation T boxes Thales AIA Worldwide

Candidate Experience
Not your average Joe Barclays Stafford Long & Partners
Our Strategy Reward Gateway n/a
Stay Connected Deutsche Bank ThirtyThree

Diversity and Inclusion Initiative
Active Inclusion Capgemini Pink Squid
Diversity and Inclusion Initiative for Deloitte Deloitte SMRS
LGBT+ Campaign Vodafone Group Casual Films
Police Now Autumn campaign Police Now Tonic
Ready when you are Devon County Council ThirtyThree
Women in Home Service, Up your Street Campaign Sky Hodes (part of Symphony Talent)

Employee Engagement
Becoming a more Human organisation Standard Chartered Bank n/a
Customer Segmentation The White Company Pink Squid
Hello Tomorrow DNV GL Stafford Long & Partners
Join.Rolls-Royce.com Rolls-Royce CA3 & Eli
Talent Spotters Assurant Creed Comms
Work Well Done Cathay Pacific Havas People

Employer Brand
Better Life AXA Global Tonic
Beyond tomorrow – Pioneers of tomorrow Rolls-Royce Willis Towers Watson
Employer Brand for B&Q B&Q SMRS
Pride The White Company Pink Squid
SAP Employer Brand SAP n/a

Employer Website
Attracting candidates in the watch and jewellery trade Jolyon Marshall Accord Marketing
Careers Website Walgreen Boots Alliance Pink Squid
EY Employer Website EY MSL
Immunocore careers website Immunocore ThirtyThree
Life @ Vodafone Vodafone 4MAT

Events, Experiential and Outdoor
Always Interesting Direct Line Group Havas People
Police Now Autumn campaign Police Now Tonic
Powerful Minds Accenture Accenture
The Ready for Anything? challenge The AA TMP worldwide
The Sir William Siemens Challenge: Mindsphere Live! Siemens AIA Worldwide

Graduate Campaign
…to the nth degree Newton Europe Stafford Long & Partners
Beat The Game Changers Vodafone Pink Squid
BT Graduate Campaign BT Ph.Creative
Each Child Each Future Teach First Tonic Agency
EY Future of Work – Build Tomorrow EY Carve
The Sir William Siemens Challenge: Mindsphere Live! Siemens AIA Worldwide

Innovation
Any more bright ideas? BP Havas People
Barclays – The Next Reality Barclays Tonic Agency
Powerful Minds Accenture Accenture
Rolls Royce – Race Your Code Rolls Royce Investis
Walk This Way Next Havas People

Integrated Campaign
Are You EE? EE ThirtyThree
Christmas Peak Hermes Creed Comms
Computer Network Operations (Space Invaders) GCHQ Penna
EY Integrated Campaign EY MSL
EY Integrated Campaign – Experience Hire EY MSL
Find the real story inside HM Prison and Probation Service Havas People
We’ll bring your ambition to life Sandwell & West Birmingham NHS Trust TMP worldwide

School Leaver and Apprentice Campaign
Apprentices Fly Airbus Hodes (part of Symphony Talent)
CyberFirst has your back CyberFirst Stafford Long & Partners
EY School Leavers and Apprentices EY MSL
Walk This Way Next Havas People

Single Use of Video
Changing the world, one lightbulb at a time E.ON Jupiter Advertising
Deepmind Video Deepmind Wiser
Each Child Each Future Teach First Tonic Agency
Engine Ears Atkins Global Fifty One Films
Kraft Heinz Careers Kraft Heinz Wiser
Loneliest Data Set Elsevier Reed Business Information
The ‘No Technology’ Department CyberFirst Stafford Long & Partners
Unsung Greater Manchester Health and Social Care Partnership TMP worldwide

Use of Audio
EY EY MSL
Get into Teaching Department for Education Carat
Leading starts here Sainsbury’s TMP worldwide
RAF/ Everybody thinks they know me. RAF WCRS

Use of Social
#UniquelyUnilever Unilever Hodes (part of Symphony Talent)
Fit The Bill Essex Police
Laws of Time Allen & Overy ThirtyThree
TechQuest Jaguar Land Rover AIA Worldwide
Walk This Way Next Havas People

Video Campaign
Active Inclusion Capgemini Pink Squid
EVP Vodafone Group Casual Films
Leading starts here Sainsbury’s TMP worldwide
The Tab’s Guide To Investment Banking JP Morgan The Tab & Ptarmigan Media
What Makes You Babcock International Group Blackbridge Communications
Women in Home Service, Up your Street Campaign Sky Hodes (part of Symphony Talent)
Youth Vodafone Casual Films
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