Glasgow has emerged an unlikely winner in the battle for UK call centres.
A report from recruitment agency Office Angels has revealed that more than 160 businesses operate call centres from the Scottish city.
The Glaswegian accent – often satirised as rough and indecipherable – is described by the report as “calming and trust-building”.
More than 20,000 Glaswegians are now employed making and receiving calls as customer dissatisfaction with Indian call centres grows.
Inexpensive office rates and the resurgence of the city’s cultural life have added to Glasgow’s lure.
Fraser McLeod, operations manager of Office Angels, said: “The perception of call centre work doesn’t match the reality.
“It’s a dynamic industry that’s evolving rapidly, and the right individual can progress quickly, with lucrative rewards.
“Glasgow is the UK’s call centre hub and, for people looking for a new challenge, opportunities abound.”