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As one of the world’s most iconic brands, the complexity of Manchester United’s business model and the sheer scale of its operations requires it to be the best both on and off the pitch. Beyond its superstar players lies a vast network of talented people that enable the club to continue delivering the true magic of the beautiful game and reaching millions of people around the globe.
Making this happen requires a talent partner so intrinsically linked that it blurs the lines between ‘them and us’ and creates one united and enlarged team. Their mantra is to attract, develop and retain a best-in-class workforce that sits behind the scenes and sets the club apart from its competition.
Manchester United’s retained talent partner, RPOne – the recruitment process outsourcing (RPO) delivery arm of the global talent solutions specialist, Morson Group – now focuses on developing the club’s employer brand, creating streamlined candidate journeys, evolving ED&I agendas and developing behavioural frameworks, all whilst delivering the plethora of diverse skills that the business requires.
Kirsty Wilson, talent business partner at Manchester United and seconded by Morson, explains: “You’ll struggle to find someone who doesn’t know the club’s name, yet what is a blessing can often be a barrier to those who don’t realise the huge infrastructure around the team. You don’t need to be an avid football fan to work at Manchester United; it’s our mission to recruit the best talent for the role. However, you can’t help but support the team, just as you would with any business you work for!
“In the two-and-a-half years that we have been part of Manchester United, we’ve recruited physios, software programmers, coaches, partnership leads, social media specialists, goalkeeping scouts, football analysts, fundraising executives and groundsmen. We’ve even recruited two seat fixers to maintain the 75,000 seats within Old Trafford.
“Understanding the nuances of every role has been critical to our success. From day one, our mission was to build mutually beneficial relationships across the entire business, not just with HR business partners and hiring manag 
