Mobile phone company One 2 One is introducing flexible working practices to help tackle the crippling skills shortages that the sector is suffering and aims to cut its staff turnover by 10 per cent.
The company hopes to reduce its turnover from 25 per cent to 15 per cent over the next year.
Job sharing is the main practice being introduced.
Steve Peace, employee relations adviser at One 2 One, wants 2 per cent of its 6,400 staff to take up the option by the end of the year. He then expects the scheme to increase in popularity once employees see the benefits.
Peace said two people performing the same role will be more creative and productive than one.
He said, "Job sharing is the ultimate in flexibility and has the added advantage of generating more ideas. It should produce a more motivated workforce that I would expect to increase productivity."
Nearly 60 per cent of the organisation's workforce is female, so Peace anticipates that the take up will be high.
"Even though we have a lot of female workers, the introduction of flexible working is not just an initiative for them, or for parents, either.
"Its aim is to make the company be seen as a good employer and to attract quality, skilled staff during the current skills shortage," he said.
Other flexible working practices being introduced include compressed hours, including nine-day fortnights, term-time working and annualised hours.
Peace stresses, though, that employees will not be forced to change their working practices and that One 2 One, which had a turnover of £1.8bn last year, will phase in job shares gradually.
"Otherwise, there could be some resistance to change. We will have to educate our staff in to this cultural change," Peace said.
By Paul Nelson