RAD Awards 2019 winners: Pink Squid take Work of the Year for Capgemini campaign

Recruitment advertising agency Pink Squid won Work of the Year tonight at the RAD Awards 2019 for its “Active Inclusion” campaign for Capgemini.

Having already won the Diversity and Inclusion Initiative and Video Campaign categories, the work went on to win the overall prize at the glittering awards ceremony on London’s Park Lane.

The videos used in the campaign captured the judges’ attention as they featured no faces, just voices set against imagery. They were described as “arresting” and “honest” and commended for showing that there was still work to be done.

More than 900 professionals from recruitment communications, media and HR attended the annual awards in the Great Room of the Grosvenor House Hotel. Comedian Rob Beckett entertained guests, before announcing the winners of the 17 categories.

Accord Marketing CEO Sally Winfield, chair of the judges for the RAD Awards 2019, said: “Tonight’s winners are producing thought-provoking, creative and original work that takes recruitment marketing to a whole new level.”

Professional services firm EY and its agency MSL walked away with three RADs, while other winners included Vodafone (4MAT), Marks & Spencer (AIA Worldwide) and the Department for Education (Carat).

Richard Andrews, director of the RAD Awards, said: “It’s been an amazing night. The quality of the creative work has been second to none. All our winners and runners-up should be very proud.”

The next RADs take place on 30 January 2020. Keep up to date here.


The RAD Awards 2019 winners

Apprentice, Graduate and Early Careers Website

Early Careers Website by MSL for EY

Employer Website

Life @ Vodafone Careers Site by 4MAT for Vodafone

Branded Material

Early Careers Brochure by AIA Worldwide for Marks & Spencer

Best Use of Technology

Early Talent Technology by MSL for EY

Diversity and Inclusion Initiative

Active Inclusion by Pink Squid for Capgemini

Candidate Experience

Not Your Average Joe by Stafford Long & Partners for Barclays

Events, Experiential and Outdoor

Ready for Anything? Challenge by TMP Worldwide UK for The AA

Employer Brand

Pride by Pink Squid for The White Company

Employee Engagement

Hello Tomorrow by Stafford Long & Partners for DNV GL

Integrated Campaign

Find the Real Story Inside by Havas People for HM Prison and Probation Service

Graduate Campaign

Beat the Game Changers by Pink Squid for Vodafone


Race Your Code by Investis Digital for Rolls-Royce

School Leaver and Apprentice Campaign

More Ready Than You Think by MSL for EY

Single Use of Video

Engine Ears by Fifty One Films for SNC-Lavalin/Atkins Global

Video Campaign

Active Inclusion by Pink Squid for Capgemini

Use of Audio

Get Into Teaching by Carat for the Department for Education

Use of Social

Walk This Way by Havas People for Next

Best Creative Idea

Race Your Code by Investis Digital for Rolls-Royce

Work of the Year

Active Inclusion by Pink Squid for Capgemini

The full 2019 RAD Awards shortlist can be viewed here

No comments yet.

Leave a Reply