A quarter of UK men are in denial about having a weight problem, a survey by cancer charity Cancer Research UK has suggested.
About 65% of men in the UK are estimated to be overweight or obese.
A poll of 2,000 men by the charity found that 25% of the respondents would not admit that they were carrying any extra weight.
Nearly two thirds of the men polled had no idea that being overweight or obese increased their chance of developing cancer, and 75% did not know that being physically inactive also increased their risk.
The charity has launched a ‘Man Alive’ campaign, designed to raise awareness of cancer among men and highlight ways to reduce the risk.
Jane Wardle, director of Cancer Research UK’s Health Behaviour Unit, said: “With so many more men now at an increased risk of cancer, education is more important then ever.”
Go to www.cancerresearchuk.org