The National Society for Epilepsy is urging more people to store the number of a person to be contacted in a medical emergency on their mobile phones.
The campaign, called ICE (In Case of Emergency), has been launched by the East Anglian Ambulance NHS Trust.
People are being urged to save contact details in their phone’s address book under the name ‘ICE’.
According to the campaign, eight in 10 people in the UK do not keep details of their next of kin on their person, but 80% carry a mobile, and most have it with them all the time.
There is no simpler way of letting the emergency services know who to contact should you be involved in an accident than by using ICE, it suggested.
The society said it was particularly important for people with epilepsy who may experience seizures while they are out and may be too confused on recovery to pass on their contact details.
Go to www.ICEcontact.com