PERSONNEL TODAY MEDIA PACK

Looking to promote your services to UK HR professionals? Personnel Today offers a range of B2B marketing and advertising solutions, including lead generation, brand awareness and webinars. A leading independent publication with a rich heritage, Personnel Today is a trusted name among HR, L&D and recruitment professionals, and is equally respected among clients for our results-led services to ensure you reach the right audience.

Welcome

Personnel Today is the UK’s leading free-access website for HR professionals, bringing essential news and guidance to the human resources and learning and development community.

The brand has been highly regarded among HR professionals for over 30 years and is widely recognised for its independence and no-nonsense approach.

Whether it’s a one-off campaign or bespoke project, Personnel Today is here to help meet your lead generation and brand awareness objectives. We look forward to working with you!

Rob Moss
Editorial Director, Personnel Today

Audience Demographics

61% of our audience are management level and above

Website traffic to personneltoday.com (January – March 2025)

1m views

400k users

Social media followers (April 2025)

39k

59k

Email Marketing

Reach HR decision-makers where they are most engaged – their inbox. Whether you are looking to generate leads, raise brand awareness or promote events, our popular email marketing options offer flexible solutions with transparent results. Choose from bespoke solus emails or takeovers of our editorial e-newsletters which are trusted by the HR community.

Bespoke emails

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A dedicated solus e-mail with your personalised copy, images and links.
Target our full list of over 64,000 contacts or specific audience segments (such as payroll, learning and development, equality, diversity and inclusion and health and wellbeing).
Designed by you or our in-house team of graphic designers.
One of our most popular options for lead generation.

E-newsletters

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Editorially-led weekly or monthly e-newsletters featuring latest industry news.
Personnel Today Direct, is our leading weekly e-newsletter delivering the latest news and updates from the world of HR.
We publish a range of topic-specifc e-newsletters covering learning and development, employment law, pay and benefits, equality, diversity and inclusion, and health and wellbeing.
64% of our audience have engaged with our e-newsletters in the past 12 months.

Promoted Content

Our content marketing services help you connect with HR professionals. Advertorials, research projects, event previews, sponsored content and bespoke topic hubs give you the chance to have our audience engage with your content. We offer everything from one-off articles to in-depth campaigns with editorial support.

Whitepapers, guides and e-books

Showcase your thought leadership and capture high-quality leads with content.
Host your content on Personnel Today with a custom-built landing page to generate traffic and leads.
Choose to direct readers to your own landing page for data capture or have us build a custom page and deliver leads directly to you.
Content creation services available including research, copyrighting and design.

78% of our readers have downloaded a whitepaper or asset

Webinars and Masterclass Series

Online events such as webinars and Masterclasses are among our most effective lead generation tools, offering access to engaged senior HR professionals.

What we offer

Guaranteed leads (uncapped) for every event,
Headline speaking slots for your thought-leaders,
Lengthy promotional campaigns accross our site, email and social channels,
Live poles and Q&A to boost engagement and lead quality,
On-demand access for those who miss the live session hosted on our webinar hub for continued visibility,
Full-service delivery including creative design, technology and marketing,
24 hour turnaround – you will recieve a full recording, leads, exit survey results and audience questions.

Masterclass series / short form events

New for 2024/2025 – A fresh dynamic format for busy HR professionals
A 3 part+ series delivering expert insights on a key industry topic
Chaired by our editorial team with 1-2 key speakers
Option for a live Q&A or pre-recorded
Bite Sized format: sessions run for 15-45 minutes
100 leads guaranteed for each event (uncapped)

Our projects are bespoke to you needs so get in touch by filling out the form at the bottom of the page.

Display Advertising

Reach a constant stream of engaged HR professionals through high-impact display advertising on personneltoday.com. Our independent news coverage and strong SEO performance attract a highly relevant audience, day after day.

We offer both image and video formats designed to support brand awareness and drive traffic to your website.

Image ads appear on the homepage and within article pages. A variety of sizes are available, including animated GIFs and sticky placements that stay visible as users scroll.
Video ads are embedded within articles and autoplay on both desktop and mobile. If the user scrolls past, the video minimises to a thumbnail overlay — keeping your brand on screen.

Research Projects

Position your brand as a thought leader with exclusive editorial research. Our projects provide in-depth insights, valuable data, and lead-generation opportunities to support your business objectives.

How it works

Openly collaborate with our editorial and research teams to develop a custom survey aligned with your goals. We will help shape the questions to maximise response rates and ensure valuable insights.

What we offer

Targeted multi-channel approach – a custom built campaign designed by Personnel Today to drive participation.
Expert Data Analysis – detailed insights presented in a live debrief session with our research partners
Content & Lead Generation – Use the findings to create custom built whitepapers and webinars and reports.

Popular formats include

Ad Recall – Research to determine the impact and effectiveness of advertising activity
Brand Tracker – Research to establish brand perceptions and performance
Hot Topics – Surveys on a subject of current interest that can inform editorial content. These can be solus or part of a syndicated project.
Digital Growth Service – Research to help identify how to improve a digital presence

Our projects are bespoke to your needs so get in touch by filling out the form at the bottom of the page.