PERSONNEL TODAY MEDIA PACK

Looking to promote your services to UK HR professionals? Personnel Today offers a range of B2B marketing and advertising solutions, including lead generation, brand awareness and webinars. A leading independent publication with a rich heritage, Personnel Today is a trusted name among HR, L&D and recruitment professionals, and is equally respected among clients for our results-led services to ensure you reach the right audience.

Welcome

Personnel Today is the UK’s leading free-access website for HR professionals, bringing essential news and guidance to the human resources and learning and development community.
The brand has been highly regarded among HR professionals for over 30 years and is widely recognised for its independence and no-nonsense approach.
Whether it’s a one-off campaign or bespoke project, Personnel Today is here to help meet your lead generation and brand awareness objectives.
We look forward to working with you!

Rob Moss
Editorial Director, Personnel Today

Audience Demographics

Primary HR function

Generalist46%
Specialist (L&D, Law, Benefits, etc.)54%

Job level

Senior37%
Mid32%
Other31%

Organisation size

Large58%
Medium17%
Small25%

Website traffic to personneltoday.com per month (average May – October 2024)

350k views

130k unique users

Social media followers (September 2024)

38k

54k

Email Marketing

Gain targeted access to our large database of HR professionals’ inboxes through our email marketing offerings. We offer both bespoke emails to targeted audience segments and advertising space within our e-newsletters.

Bespoke emails

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Ideal for lead generation.
A dedicated solus e-mail with your personalised copy, images and links.
Target specific audience segments (such as payroll, L&D, EDI, etc.) or our entire database.
Designed by you or our in-house team of graphic designers.
Perfect for product launches, events and webinars.

E-newsletters

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Ideal for brand awareness.
Weekly and monthly editorially-led e-newsletters promoting our top stories.
Topics include generalist HR, learning and development, employment law, pay and benefits, diversity and inclusion, and health and wellbeing.
64% of our audience have engaged with our e-newsletters in the past 12 months (source: audience survey 2022).

Content Marketing

Our content marketing services align your content to our brand. Advertorials, research projects, event previews, sponsored content or even bespoke topic hubs give you the chance to have our audience engage with your content. Tailored packages range from easy to publish articles to more complex projects that include editorial consultancy.

Whitepapers, guides and e-books

Perfect for lead generation.
Host your content on Personnel Today with a custom-built landing page to generate traffic and leads.
Direct readers to your own website.
We can also conduct research and design content for you.
Gain additional visibility through our emails and social media channels.
78% of our readers have downloaded a whitepaper or asset (source: audience survey 2022).

Online Events

One of our most popular lead generation formats is online webinars and masterclasses.

We guarantee a minimum of 200 registrants for webinars, which take the form of hour-long interactive panel discussions with the opportunity to conduct live polls.

Masterclass series are 30-minute expert-led presentations (minimum 3), and for these we guarantee 100 registrations.

Collaborate with our content team to choose a topic that can attract an audience which, by definition, is interested in your products and services.

Our most popular webinars have attracted audiences of more than 1,000, with many more viewers watching the on-demand version later.

We can host live digital events or pre-filmed presentations.

Work with our editorial team to decide on a topic relevant to your business, and we can help by inviting thought leaders to join and debate.

Webinar and masterclass packages include:

Up to eight week promotional campaign developed by us and executed across all our channels.
We will design all promotional assets in-house to be approved by you.
A guaranteed minimum number of leads with all additional leads provided free of charge.
Opportunities to add polls and Q&As to boost engagement.

Display Advertising

Up-to-date and independent news coverage along with our strong SEO performance ensures a constant stream of relevant, engaged HR professionals to our website. We offer both image and video display advertising space on the personneltoday.com to generate brand awareness and lead generation.

Image ads display on the homepage and within articles. We offer a range of sizes as well as sticky ads and animated gifs.

Video ads display within articles and play sound on desktop and mobile. They shrink to a thumbnail overlay if the user scrolls past them.

Research Projects

Align your brand with relevant, important and topical content through editorial research and thought leadership to generate leads.

Work with our editorial and research teams to create a survey to support your business objectives.

We can work with your ideas and help develop questions to maximise response.

What we offer:

Multi-channel promotional campaign to generate participants.
Working with our research partners, we can provide detailed data analysis in a live debrief presentation.
Option to produce a white paper or webinar as an additional project, using data from the research.

Popular formats include:

Ad Recall – Research to determine the impact and effectiveness of advertising activity
Brand Tracker – Research to establish brand perceptions and performance
Hot Topics – Surveys on a subject of current interest that can inform editorial content. These can be solus or part of a syndicated project.
Digital Growth Service – Research to help identify how to improve a digital presence

If a more tailored solution is required, bespoke options can be created to ensure you achieve the most relevant and valuable results possible.