Bingo company research aims to identify winning ways

Gala
Bingo is analysing the results of two major research projects to identify any
links between customer service and staff opinion.

The
gaming firm, which employs 10,000 staff, is currently comparing the results of
a staff survey and a poll of more than 9,000 customers to find out what all
stakeholders are interested in.

Gala
has developed videos, brochures and literature to illustrate the findings and
has issued every member of staff with an action plan, detailing it’s response
and plans for the future.

Performance
director Neil Young said the company had already identified some links between
staff morale and customer satisfaction and was working towards policies to
improve both.

www.gala-bingo.co.uk

By Ross Wigham

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