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Latest News

Audit to identify graduate recruiters’ recommended channels

by Personnel Today 30 May 2002
by Personnel Today 30 May 2002

The
Association of Graduate Recruiters and advertising agency Barkers are to assess
the effectiveness of different methods of recruiting in a National Graduate
Media Audit.

The
audit will identify the titles and channels that recruiters recommend from
their own experiences. It will measure the effectiveness of tactics such as
directories, magazines, careers fairs and events, online media, national press,
miscellaneous initiatives and diversity issues.

The
project is being overseen by the AGR Executive and an independent advisory
board of graduate recruiters, including representatives from Abbey National,
McDonalds, Microsoft, Pfizer and BDO Stoy Hayward.

Commenting
on the approach, Will Archer of Barkers said: "There is great uncertainty
among graduate recruiters as to the most effective way of recruiting. Our new
audit allows recruiters to find out from their peers what they think. We and
our clients have been searching for this type of independent benchmarking for a
long time and we are delighted to have been instrumental in its creation."

Carl
Gilleard, chief executive of AGR added: "The findings of the graduate
media audit should prove invaluable for graduate recruiters in planning their
forward media strategy. Our intention is that this will become a regular
feature in the graduate recruitment calendar."

By Quentin Reade

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Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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