Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

HR strategy

Key products expansion plans: what you need to know

by Jan Hills 23 Jun 2008
by Jan Hills 23 Jun 2008

What are the expansion plans for the key products, by region and by customer?

The expansion plans for key products both geographically or by customer type will be an important part of your business’s strategy whether this is written or spoken. It’s important for HR people to be aware of the income from the company’s significant products: if they expand, this will dictate increased revenue for the business. It’s also crucial to know who buys the products, what the influences are on their businesses or situations and who within your business looks after those customers.

As an HR person, these factors will help to determine your people and organisational plans. There will be implications in terms of the skills your business needs to follow key expansion plans, and therefore on what resource it needs in terms of people and skills. You will also be in a strong position to strategically support this need if you can identify whether you can source these skills internally or whether you will need to look externally. Ask yourself what is the demand for the skills your business needs? Is it going to be easy or difficult to get them? All of this information will help you to put together the timescales for your people plan and ensure that you have the skills and resources the business needs as and when it needs them.

Knowing about the expansion plans for key products is implicit in knowing about your business, and that, of course, is important if you are going to be truly strategic. This knowledge will help you to understand how your business is performing, what’s going on with your key customers, and the relative strengths and weaknesses of your business and its products against your competition.

If you are unsure of the answers, ask yourself how much better you could be performing in your role if you knew more of this information. Why don’t you know it? What assumptions are you making or beliefs do you have that might be holding you back from finding it out? This information is essential if you are to have meaningful and strategic conversations with your clients. To perform at your best you need to make every effort to find it out.

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

You can find this information from the usual suspects: management information, sales director, your internal and external networks.

Jan Hills, director, HR with Guts

Jan Hills

previous post
Sharp rise in SWI runs against downward trend
next post
Wellbeing focus: DVT at your desk?

You may also like

University of Salford launches Better Working Lives cluster

14 May 2025

Why HR burnout is a strategic issue

12 May 2025

Succession planning now ‘more of a priority than...

24 Apr 2025

High performance is not the preserve of ‘superstar’...

3 Apr 2025

What do HR specialists enjoy most about their...

21 Mar 2025

Ben & Jerry’s accuses Unilever for sacking boss...

20 Mar 2025

Employee engagement: Growing disconnect between effort and recognition,...

13 Mar 2025

Mitie appoints Kathryn Dolan as chief people officer

6 Mar 2025

Return to the office: Gartner highlights the risks...

27 Feb 2025

Josh Bersin research: most HR leaders are now...

20 Feb 2025

  • 2025 Employee Communications Report PROMOTED | HR and leadership...Read more
  • The Majority of Employees Have Their Eyes on Their Next Move PROMOTED | A staggering 65%...Read more
  • Prioritising performance management: Strategies for success (webinar) WEBINAR | In today’s fast-paced...Read more
  • Self-Leadership: The Key to Successful Organisations PROMOTED | Eletive is helping businesses...Read more
  • Retaining Female Talent: Four Ways to Reduce Workplace Drop Out PROMOTED | International Women’s Day...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+