A mighty boost for MITIE’s employee benefits engagement

MITIE, the strategic outsourcing and asset management company, has achieved its most successful employee benefits scheme engagement figures since introducing employee discounts to its benefits offering over three years ago.

MITIE switched their benefits provider in November 2009 to Asperity Employee Benefits in a bid to re-invigorate their employee benefits offering and increase engagement. Just four months after the launch of their new look scheme, MITIE Rewards, engagement reached the same level as their incumbent achieved in three years.

Anne Akrawi, HR Manager at MITIE, said: “The main difference between Asperity’s scheme and our previous scheme is that the quantity and, importantly, the quality of our employee communications has increased significantly. With such a diverse, disparate workforce – most of who are not office-based – the challenge is there to reach our staff with information and news on their employee benefits. I’m really pleased to say that Asperity have done really well to overcome this challenge and we’re thrilled to see our engagement statistics surpass previous ones so early on. We’re looking forward to this growing further as our team work closely with Asperity to get the scheme and the communications just right for our employees.”

The MITIE Rewards programme is available to all 56,000 of MITIE’s employees. Based on Asperity’s award-winning Reward Gateway employee discounts platform, the scheme provides shopping discounts and offers at over 1,500 retailers online, over the phone and in-store. Employees can find offers from national, well-known retailers such as M&S, Debenhams, Vodafone and Sky as well as independent, local retailers.

Asperity’s Client Services Director, George Farrow, added: “MITIE is a fantastic organisation to work with, with strong values and a sense of community which resonates among its staff. From the outset we recognised that the nature of many MITIE employees’ day-to-day work does not involve using computers or being in one place for very long; so we have utilised a variety of tried-and-tested communication methods to get the employee benefits message across to the MITIE workforce. We also understand that at MITIE, not everybody is on a 9-5 schedule, so the long opening hours of Asperity’s in-house employee Helpdesk is really vital to keeping them engaged with their scheme. So far, our methods have been a great success.”

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