Building sector directs recruitment campaign at teenagers

The
construction industry is launching a major advertising campaign to encourage
more teenagers to consider a career in building.

The
move comes as figures show up to 430,000 employees are required by 2010 to keep
pace with the UK’s increasing building demands.

Applications
for vocational degrees and construction courses have risen overall but are
still way below target.

Trade
body CITB (Construction Industry Training Board) Construction Skills claims the
recruitment campaign is essential to meet targets set by the Government’s £76bn
spending plan to build schools, hospitals, homes, roads and the £10bn Crossrail
link.

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The
CITB wants employers to support the recruitment drive by offering more starter
jobs to school leavers and graduates and to invest in long-term training of
their staff to keep skills within the UK industry.

By Daniel Thomas