Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Latest News

Birmingham FC’s Brady scores with tips for success

by Personnel Today 8 Apr 2004
by Personnel Today 8 Apr 2004

Karren
Brady measures staff motivation by looking at absenteeism, and absenteeism at
Birmingham City Football Club must be one of the lowest in the UK – less then a
quarter of a day per employee.

Brady,
managing director at Birmingham City, speaking at Personnel Today’s HR
Directors Club at Somerset House, admitted motivating employees can be tricky –
especially in football, where the pay gap between non-football staff and
footballers is wide.

At
Birmingham, the average pay for non-footballers is £23,000 a year – for
footballers it is £23,000 a month.

One
way the club increases motivation is by promoting internally – the club’s HR
director started there 10 years ago, aged 16 and has worked her way up.

“The
best thing I have learnt is to bring out skills in people that no one else
thought they had,” Brady said. “You shouldn’t sack people, but work with them
and develop them.”

The
club sends all staff on job swaps. It allows them to learn new skills and,
Brady said, “see that the grass isn’t greener”.

Brady
has been managing director of Birmingham City since 1993, when she was only 23.
She took over when the club was in liquidation, and has turned the its fortunes
around.

The
only female managing director of a Premier League club, Brady admits she knew
she was in a male dominated world when she was asked her vital statistics at a
press conference. But, she said, if you are focused on what to want to do, then
it is not a barrier. “I don’t see myself as a woman in a man’s world. I see
myself as a businesswoman given an opportunity with a great business,” she
said.

In
1993, the club’s wages bill was £180m, yet it only took in £400,000. Now the
wages bill is £20m, with a £40m turnover – £4m of which is profit.

“For
a small business, that’s good,” Brady said. “For a football club, that’s bloody
brilliant.”

She
said that in 1993 there was no leadership, no money, no computers, and
everything was subject to a contra deal. The club’s black bin bag supplier was
given an executive box in lieu of money. Wages were done by hand, with players
and the manager queuing up outside a stable door each week for their cheques.

Brady’s
philosophy of “hold onto the old ways so long as they are good” saw widespread
changes.

Community
projects such as ‘Kids for a Quid’ scheme, the family stand, and the Community
Classroom have bought the fans back to the ground.

And
with renewed trust in their brand, Birmingham has been able to launch a range
of services, including mortgages, insurance, loans, credit cards, petrol cards,
savings accounts, training services and even funerals.

The
key, Brady said, is training, discipline and hard work, both on and off the
pitch. Staff need also three things: determination, enthusiasm, and to be told
what their direct contribution to the business is.

Brady
admits that the biggest challenge for the club at the moment is staying in the
Premier League. They are sixth at the moment – only 18 months after entering
the league.

And
Brady said this success comes down to people – especially buying the right
players. This makes the manager the key player, she said: “Everyone else is
dispensable.”

But
Brady admits that the best piece of advice she had was from Arsenal
vice-chairman David Dein. “Never let your heart rule your head and don’t
believe the manager when he says ‘just one more player’,” he said.

Karren
Brady’s key success factors:

–
Leadership: you have to be “willing to face the music, even when you don’t know
the tune”

–
Ambition: a constant drive that keeps her going and the desire to see the club
stay in the Premiership and get into Europe

–
Determination: it took Birmingham City nine-and-a-half years to get into the
Premiership after Brady took over

–
Attitude: If you don’t like something, then change it. If you can’t change it,
then change your attitude

–
Direction: Brady tells new recruits that they only thing stopping them sitting
in her seat is them

–
Courage: An ability to make decisions breeds courage

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

–
Be positive: hanging on when everybody else has let go, “nothing can take the
place of persistence

By
Quentin Reade

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

previous post
NTL cuts jobs and merges UK call centres
next post
Employers turn their backs on equal pay reviews

You may also like

House of Lords to resume scrutiny of Employment...

30 May 2025

Indefinite leave to remain proposal could place workers...

30 May 2025

Overseas workers bring key benefits to IT and...

30 May 2025

Trade uncertainty means 7 million fewer jobs globally

30 May 2025

Personnel Today Awards 2025: Two weeks left to...

30 May 2025

Pension reforms could put savings at risk, group...

30 May 2025

Black workers face greatest risk from workplace surveillance

30 May 2025

Capita and PizzaExpress named for minimum wage underpayments

29 May 2025

Charlie Mayfield: HR needs more proactive approach to...

29 May 2025

Warning issued over loss of ‘frictionless’ business travel...

29 May 2025

  • Preparing for a new era of workforce planning (webinar) WEBINAR | Employers now face...Read more
  • 2025 Employee Communications Report PROMOTED | HR and leadership...Read more
  • Prioritising performance management: Strategies for success (webinar) WEBINAR | In today’s fast-paced...Read more
  • Retaining Female Talent: Four Ways to Reduce Workplace Drop Out PROMOTED | International Women’s Day...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+