Team leaders at Norwich Union Direct call centres are being put through a leadership training programme designed to improve staff retention and performance.
So far, 80 team leaders in NUD call centres have taken part in the Open University Business School course Leading for Results, and the company plans to put all 300 team leaders through the training.
Elaine Finnie, NUD training project manager, said, "The course shows people that you value them and want to retain them. It gives them confidence and helps them improve their performance and effectiveness."
The three-month course comprises of three modules run at monthly intervals on team leadership, performance and change.
Finnie believes the course will help improve staff retention at NUD's call centres and to date team leaders who have completed the training have remained with the company.