Camelot calls on staff to be more creative for the future

National Lottery operator Camelot is embracing a new work culture in a drive
to become more innovative.

Chief executive Dianne Thompson told the HR Forum aboard the Oriana that the
company had become very risk-adverse as it put together its bid to continue
running the Lottery last year.

Camelot successfully retained its National Lottery organiser status
following a battle against Sir Richard Branson’s People’s Lottery bid in
December 2000.

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Thompson said that in the aftermath there was a realisation that Camelot
needed to become more creative.

"We want our staff to feel that they can take a few risks. Creativity
and innovation will be applauded," said Thompson.