Payroll-giving is starting to gain momentum, according to its promotional charity.
Sharing the Caring claims the money donated by staff for good causes increased by 44 per cent last year.
The figures reveal a 13 per cent rise in the number of employees joining payroll-giving schemes. The donations are tax-efficient and currently benefit from a 10 per cent government supplement.
Donations through payroll-giving are deducted before tax, so a gift of £10 per month costs donors £7.80 but is worth £11 to charities.
Mark Barrett, head of HR at the Body Shop, said, “Employers have a vital role to play in spreading the message about the opportunities for tax-efficient giving through the payroll.
“Payroll-giving not only helps our staff support their favourite charities, it encourages corporate involvement in the communities where we work.”
Charities received £33.7m through payroll-giving in 2000 compared with £23.4m in 1999.
The average number of people donating grew from 392,950 in 1999 to 445,722 in 2000.