Government goes to dogs to promote pensions

The DSS has today launched a new campaign to raise awareness of stakeholder pensions.

The £6.5 million TV, press and cinema campaign features working dogs talking about their retirement options.

The government has set up a new pensions website to explain stakeholder pensions at

The campaign will run through until March 2001. Stakeholder pensions will be available from April 2001.

DSS stakeholder pensions guide for employers

By Andrew Rogers

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