MBAs must reflect importance of CSR

MBAs must start putting more emphasis on ethical performance according to a
government adviser on corporate social responsibility (CSR).

Ed Williams, who sits on the DTI’s CSR taskforce, believes that the
traditional business school approach to developing leaders is too insular and
ignores the importance of CSR.

Williams, the head of CSR at Marks & Spencer, said companies should be
looking at all aspects of performance, with an emphasis on operating
responsibly, especially in the wake of recent corporate scandals.

"CSR should be completely embedded in a company’s culture," he

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