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Pay & benefitsRetail vouchers

New Look sees 28 per cent year on year growth for its vouchers and gift cards

by Personnel Today 21 Oct 2009
by Personnel Today 21 Oct 2009

New Look, one of the UK’s fastest growing and most exciting fashion brands, has rapidly seized a major position in the massive b2b vouchers and gift card market with sales up 28 per cent year on year in its second year. 

During the last two years, since starting operations in the b2b market, New Look has signed up an impressive array of clients including Projectlink Motivation, PeopleValue, P&MM, Northampton Academy and Argos Business Solutions to name but a few.

Seen as the ideal solution to reward, motivate and incentivise staff and customers, New Look’s vouchers and gift cards offer the opportunity for women, men and families alike to enjoy the latest fashion ‘gems’.

Robert Froome, Head of New Look Business Solutions, commented: “The fashion cycle is constantly evolving and New Look, as a retailer, has always been ahead of the game. We offer something for everyone and that’s why our appeal is so widespread. With one in three women shopping and purchasing from our stores every year, demand for our products and their broad reach is evident.

“When we launched our vouchers and gift cards we knew that there was a gap in the market that we could fill. We have had an overwhelming and positive response to our vouchers and gift cards with many employees insisting to their employers that employee motivation schemes should include New Look. 

“New Look gift vouchers and cards provide the allure of desirable fashion and are suitable for any scheme. It’s important to reward staff and customers with a personalised gift that they will appreciate and give something special to motivate and reward staff and customers. With such an extensive range there is always a new style to love and want at New Look.

“Our strength lies in our ability to provide value for money by offering irresistible fashion gems that everyone can enjoy.” 

Paul Girling, Deputy Managing Director for Projectlink Motivation, signed up for New Look vouchers and gift cards shortly after the company started operations in the b2b market in 2007, commented:  “As the UK’s largest buyer of retail vouchers, we are delighted to have New Look’s vouchers and gift cards as part of our strong portfolio of quality retail vouchers.

“The popularity of the New Look voucher is apparent as they are quickly becoming one of our most popular reward choices.”

New Look prides itself on its fast turnaround and quick service it offers customers. All orders placed are processed within 24 hours and dispatched via secure delivery.

The company has over 600 stores nationwide and has a presence in most major cities, towns and retail parks and is the second largest retailer of women’s fashion. It also offers an extended men’s and children’s range in many of its stores.

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Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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