Newspaper ads are favoured recruitment method

in local newspapers is still the most popular way to attract semi-skilled and
unskilled labour.

to a survey by IRS Employment Review, 80 per cent of employers use local newspaper
advertisements. Posting vacancies at Jobcentres and employment centres is the
second most popular method (70. 5 per cent), followed by word of mouth (52.4
per cent).

also find local newspaper advertisements the single most effective way of
recruiting semi and unskilled workers (73.2 per cent). Jobcentres were
identified as the second most effective recruiting method, with 9.3 per cent of
employers convinced of their effectiveness, followed by commercial recruitment
agencies at 8.2 per cent and word of mouth at 7.2 per cent.

study, which was based on 110 responses, noted that employers tend to use less
than three methods for recruiting semi or unskilled labour and concluded the
best way was through advertising in local newspapers.

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