NOP research released this week confirms that the developments we implemented on the magazine last year have helped Personnel Today reach more HR professionals than any other magazine and ensured it is now the preferred read among HR directors, managers and officers. This success could not have been achieved without you – the readers.
Last autumn, Personnel Today gathered your views to respond more effectively to your information needs. In October 1999 we took the initiative to deliver the magazine to the workplace every Tuesday and became the first weekly news publication in the HR market. Our targeted circulation grew to 52,000 and we changed our format, content and design in recognition of the growing strategic importance of HR within business. We believed HR deserved a dynamic, independent weekly.
Personnel Today put business issues at the heart of its content and we introduced new columnists, more up-to-date news and legal advice, additional benchmarking data and placed big emphasis on practical guidance on all employment issues. Our objective was to become an indispensable, practical resource for information and jobs.
Eight months later, HR attitudes towards the key publications in the market were tested with the NOP Personnel Market Readership Survey 2000. It shows that Personnel Today performs better than any other HR title, including People Management and HR Magazine.
Our average issue readership, among a sample of 482 HR professionals, is much higher than our competitors with 65 per cent of all respondents having read Personnel Today in the last week as opposed to 55 per cent having read People Management in the last fortnight.
Most practical business focus
We also scored top on the publication with the most practical business focus, most useful in your job and best overall. Half of all respondents in the survey chose Personnel Today as the publication they would select if they could read only one, compared to 33 per cent choosing People Management.
We have had a remarkable first eight months as a weekly, but there is more to do. Reader commitment and interest in Personnel Today is at an all-time high with letters, e-mails and phone calls increasing week on week. Your backing has far exceeded our expectations and we really do appreciate it. We will continue to innovate and look forward to continuing reader interaction. We welcome your comments and ideas, particularly on new initiatives, such as our Awards, the Personnel Today Book Service, HR Benchmarker and the launch last week of an E-Biz page. E-mail your views to firstname.lastname@example.org