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Personnel Today

Senior HR execs discover board still out of reach

by Personnel Today 11 May 2004
by Personnel Today 11 May 2004

 

 

 

 

TEXT: An exclusive survey of senior HR executives on board
the Aurora reveals that while 75 per cent believe HR should automatically have
a place on their organisation’s main board, 82 per cent admit the profession
still has an image problem.

 

Of the 80 delegates surveyed, just half had made it to the
main board, while 45 per cent were on the operational board.

 

Some of the challenges they face include: HR still being
seen as ‘soft and cuddly’ rather than hard and business-focused; the profession
being obsessed with its perceived status; HR’s inability to decide what to call
itself; and finance, sales and marketing staff regarding HR professionals as
‘jobsworths’, adding additional work to their already busy days through
reviews, appraisals and other functions.

 

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For a full investigation on what senior HR executives think,
see Personnel Today on 18 May.

 

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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