Dr Bernard Haldane has strong views on how to carve out your career. As a leading advocate of career management, he firmly believes HR should look beyond mere job matches to develop an individual's potential. He talks to Phil Boucher
Dr Bernard Haldane is founder and chairman emeritus of Bernard Haldane Associates - one of the world's oldest and largest career management organisations.
Over the past 53 years he has advised companies including the Atomic Energy Commission, the Peace Corps, Exxon and Harvard Graduate School.
At the age of 90, he heads a $60m organisation that helps candidates find job satisfaction around the globe.
In a visit to his British offices he found time to talk to PersonnelToday.com about career management, the Internet and how to take control of your life.
Is managing a career a full time job?
Everybody should manage their own career, but most people don't give it any where near enough time. Most spend more time deciding which car to buy than on the jobs they should take.
You are growing all your life. And if you're going to grow the way you want you need to pay attention to what you're doing. You need to find a way of growing that plays to your strengths rather than your weaknesses.
But before you do that you need to know what your strengths are. To find out you have to write a list of at least a dozen good examples of times when you did something well, enjoyed doing it and were proud of what you achieved.
If you list these and identify the strengths, you will find a pattern develops. This can be used to your advantage and repeated, because if you are proud of doing something you are normally willing to do it again.
What are the current trends in career management in the US?
In many US universities they are training students to identify their individual strengths and then building courses around them.
In places like Harvard Business School and the University of Washington, graduates are leaving with qualifications that closely match their competencies.
Idaho has 70 to 80 per cent of universities doing it and in Washington nearly all the co