Travelodge plans to create 10,000 jobs after it announced that it is to invest £3.5bn in new hotels.
The hotel chain said it will add on average 4,000 rooms a year, up to 70,000 rooms by 2020.
Greater London will see the bulk of investment receiving 22,000 rooms, while in Wales and Scotland, room numbers will increase by about 300% and 100% respectively by 2020.
Travelodge believes that about two-thirds of its new hotels will be via organic growth but the remainder will come from regenerating existing UK hotel stock.
Grant Hearn, Travelodge chief executive officer, said: “Like the budget airlines, we have managed to create a value offer that has made UK hotels available to more people than ever before. We expect to serve about 20 million customers by the end of this programme.
“As a management team we have a great deal of experience of opening many hotels each year and we have strengthened our property division further to achieve these new goals,” said Hearn.