The UK's war on terrorism and its increasing role in overseas conflicts is helping the British Army to recruit.
The Army's head of manning said increased action, such as in Afghanistan (left), more media coverage and the changing role of soldiers is improving recruitment and retention.
Brigadier Andrew Craig told Personnel Today around 1,000 recruits joined the army this year - 300 more than last year - while staff turnover levels are among the best ever at 6 per cent.
He said: "More action definitely helps, it works both ways but I see it as a plus. Some people are turned off by it but that's more than outweighed by the youngsters who see this as exciting and worthwhile."