British Airways has been in the news recently for all the wrong reasons. And
the well-publicised industrial unrest at the company this month is yet another
blow to the self-proclaimed ‘nation’s favourite airline’. Strike threats, staff
dissatisfaction, huge cost-cutting measures and a sickness absence bill of £60m
all add up to a company in crisis. But why does it find itself in this mess? A
lack of a clear people strategy when first privatised in the 1980s could be one
of the reasons. Turn to page 3 for one leading people expert’s view.
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