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An employer’s strategic clarity is a stronger driver in employee retention than the offer of work-life balance practices, according to research by recruitment agency Korn/Ferry International.
The research suggests that there is a large discrepancy between what employees say they want and the actual drivers of their behaviour.
While 86 per cent of employees rate work-life balance as very important in their careers, an analysis of behaviour patterns has shown that these priorities could be misleading on how to retain and motivate staff.
The survey shows that employees identify more closely with the company if they believe it has a viable and well-communicated strategy for success.
“With human capital ever more essential to sustaining growth and creating shareholder value, company leaders need to create an employment brand that attracts the best talent, just as they create a consumer brand that builds customer loyalty,” said Michael Bekins, chief operating officer of Korn/Ferry International.
The research is based on surveys with 4,500 knowledge workers operating across a range of sectors in the US, Europe, Asia and Israel.
By Mike Broad
