Apprentice front man attacks use of feminine charm as business tool

Sir Alan Sugar, business mogul, has criticised female contestants on the The Apprentice (starting on Wednesday, 22 February) for flirting and revealing too much flesh.


The founder of electrical giant Amstrad said yesterday that using feminine wiles to get ahead at work was just not ‘fair game’.


“If women want to be seriously accepted in business they can’t go through life doing that,” Sugar said.


Sugar said he was furious after female contestants exploited their sexuality in the first series of the show. They wore low-cut tops and offered kisses and massages to grocery wholesalers in a bid to become Sugar’s apprentice and win a six-figure salary, Sugar said.

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