Team-building has taken to the catwalk as fashion joins raft-building and war games as a motivational exercise.
Promising to help organisations overcome their employees' self-limiting beliefs while giving corporate training a makeover, former design director Caroline Clayton and senior buyer for Knightsbridge stores Vivien Horrocks, have joined forces to form teambuilding company '2Divine motivators'.
"Media companies and events companies have taken this up so far in this country, but we want to work with people with flair who nobody knows about," said Horrocks, who has recently completed an event with the Trade Council of Iceland.
The corporate training days entail challenges of working against the clock. Guided by professionals from the fashion industry, each team has to create one male and one female outfit inspired by designer themes before modelling the clothes on the catwalk. Styling tips, make-up and choreography are included.
Despite offering "the thrill of the dressing up box", Horrocks says that this is far from being a 'girl thing'.
"So far, 80 per cent of participants have been men," she said.
"We recently had a rugby player begging for help with making a kaftan," Horrocks added.
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