BBC applauds online applicant quality

Candidates
applying to the BBC through the internet are of a higher quality than other
applicants and are being shortlisted more often according to the broadcaster’s
head of online recruitment.

John
Clark, speaking at the IQPC HR Measurement conference yesterday (Tuesday) ,said
that although the split between paper and online applications was even, the
corporation was currently shortlisting slightly more candidates who applied via
the web.

"The
web is where recruitment is going. We now get around 50 per cent of our
responses from the internet. It also offers a slightly higher quality candidate
than those from paper applications," he said.

Clark
claims that it was possible to give more detail about job positions on the web
because adverts are bigger, so the candidates it attracts tend to be more
suitable.

He
said that the ability to attract good quality applications at the BBC is vital
because the corporation only recruits 6,000 to 7,000 new staff every year from
more than 100,000 applications.

"It’s
almost 95 per cent wastage, so the BBC values the quality and not quantity of applications,"
he said.

By Ben Willmott

 

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