‘Beer evangelist’ preaches to the converted

Has Lee Threapleton got the best job in the world?

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As ‘Beer Evangelist’ at brewer Coors, Threapleton gets to teach Coors employees about all things beer. All new recruits now attend a one day Beer Academy course as part of a the company’s induction programme, learning about Coors brands such as Carling, Grolsch, Caffreys and Worthingtons.

The ‘introduction to beer’ involves sampling the natural raw materials used in beer, looking at the brewing process and learning how to keep beer in prime condition. After a session on beer-tasting techniques, new employees will also be taught how to match a range of beers with different foods.