is using digital TV to recruit 150 semi-skilled workers for a new weekend shift
at its Mini plant in Oxford to cope with soaring demand for the car.
The company is using the Job Channel to advertise for skilled electrical
maintenance workers, vehicle mechanics, electricians and paint sprayers as well
as supervisors and team leaders.
Paul Lewis, HR manager for BMW Group Plant Oxford, said the company had
decided to use the Job Channel because it attracted a wider range of people
than online recruitment (News, 31 July).
"We’ve had 15,000 hits a day. The potential audience is massive,"
"People can sit in front of their TV, look for jobs using their remote
control and apply using the buttons."
The new 33-hour, Friday-to-Sunday stint will be known as the lifestyle shift
and will supplement the existing Monday to Thursday early and late shifts.
Lewis said, "It will appeal to different sorts of people. It may suit
students, or people who want four days off a week or those who are returning to
work and like the idea of working 33 hours a week."
It was revealed last week that all new Minis are to be recalled to BMW’s
Oxford factory because of a design fault with the fuel tank.