who can engage staff in their business
goals are more likely to retain their workforce than firms which offer flexible
working arrangements, according to research.
research by recruitment agency Korn/Ferry International reveals there is a gap
between what employees say they want and what motivates them to stay with a
86 per cent of staff rate work-life balance very important, an analysis of
behavioural patterns reveals these priorities could be misleading in retaining
and motivating staff. The survey shows staff identify more closely with a
believe it has a viable
well-communicated strategy for success.
Bekins, chief executive of Korn/Ferry International, urges employers to create
a strong, distinct employment brand.
“With human capital ever-more essential to sustaining growth and creating
shareholder value, company leaders need to create an employment brand that
attracts the best talent, just as they create a consumer brand that builds
findings suggest that HR departments are failing to use the intranet to
effectively create an employment brand.
departments view the intranet as a way to reduce costs, rather than a chance to
build relationships with individual employees, says the report.
research is based on surveys with 4,500 knowledge workers operating across
sectors in the US, Europe, Asia and Israel.