Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
    • OHW Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
    • OHW Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Learning & developmentSupplier News

Brightwave to build retail product knowledge for TomTom

by Personnel Today 5 May 2009
by Personnel Today 5 May 2009

Following strong growth in 2008/09, workplace e-learning specialist Brightwave today announces its new contract win for the world’s leading portable navigation solutions provider TomTom. Brightwave will develop a new retail customer service e-learning training programme for TomTom across Europe.

TomTom’s new e-learning programme from Brightwave will provide increased flexibility in its product training for retail staff (including Dixons, Halfords and Currys) across the UK and Europe. Following implementation, in-store staff will be able to access product information (available in 20 languages) on specific TomTom features.

Lyndal Newman, marketing communications manager Europe at TomTom said: “Brightwave’s retail experience with the likes of IKEA and Microsoft and its ability to bring something new to the learning experience made them the obvious choice when we were looking for a new e-learning partner. Their ability to use different methods to engage learners was ideal, particularly as our key objective was to communicate rather complicated technical knowledge in a flexible and fun manner.”

The new online training programme for TomTom will incorporate games, quizzes and animation. It negates the need to plough through an entire training programme to answer a specific product feature query. The course from Brightwave will be launched in May in five European countries with twelve other countries to follow shortly. It will also be made available on some retailer intranets.

Charles Gould, Brightwave’s managing director adds: “Brightwave’s highly engaging business-critical e-learning is proving a real winner this year and was crucial in securing this new contract with TomTom. It adds further credibility to our customer service and product differentiation offer as companies strive to raise their game and build consumer confidence.”

 

Avatar
Personnel Today

previous post
Capita Learning & Development signs managed service contract with BAA
next post
Immersed in learning

You may also like

Give wellbeing a board seat: Prof Sir Cary...

30 Jun 2022

What has cyber security got to do with...

29 Jun 2022

Young people need more guidance over ‘green jobs’

24 Jun 2022

Three in 10 workers’ skill sets not being...

23 Jun 2022

CIPD Festival of Work: ‘Push the boundaries’ with...

17 Jun 2022

MPs threaten supply chain levy if HGV driver...

1 Jun 2022

Would a general training levy solve the UK...

1 Jun 2022

Age remains a barrier to upskilling finds research

27 May 2022

‘Inequality is embedded in our labour market’ says...

27 May 2022

Davos 2022: Upskilling workers necessary to overcome business...

26 May 2022
  • NSPCC revamps its learning strategy with child wellbeing at its heart PROMOTED | The NSPCC’s mission is to prevent abuse and neglect...Read more
  • Diversity versus inclusion: Why the difference matters PROMOTED | It’s possible for an environment to be diverse, but not inclusive...Read more
  • Five steps for organisations across the globe to become more skills-driven PROMOTED | The shift in the world of work has been felt across the globe...Read more
  • The future of workforce development PROMOTED | Northumbria University and partners share insight...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2022

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2022 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
    • OHW Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+