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Latest News

Burger chain giant cheesed off by ‘McJob’ definition

by Personnel Today 18 Nov 2003
by Personnel Today 18 Nov 2003

All’s not well under the golden arches – the McDonald’s restaurant chain is
apparently fuming at the definition of a ‘McJob’ in the latest edition of the
Merriam-Webster Dictionary.

Webster’s defines a ‘McJob’ as "a low-paying job that requires little
skill and provides little opportunity for advancement".

Jim Cantalupo, McDonald’s chief executive, strongly disagrees. In an open
letter sent to US news organisations, he calls the definition "a slap in
the face to the 12 million men and women" who work in the restaurant
industry, and "an inaccurate description of restaurant employment".

Apparently, the lawyers may soon be wheeled in.

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McDonald’s points out that the word ‘McJob’ closely resembles McJobs, the
company’s training programme for handicapped people.

Meanwhile, Merriam-Webster is standing firm. "We stand by the accuracy
and appropriateness of our definition," said spokesman Arthur Bicknell.

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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