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StressAnxietyDepressionOccupational HealthMental health

Burnout spiralling among customer-facing workers

by Nic Paton 14 Jan 2022
by Nic Paton 14 Jan 2022 Nearly nine out of 10 contact centre workers (83%) felt at imminent risk of burnout, according to the survey. Image: Shutterstock
Nearly nine out of 10 contact centre workers (83%) felt at imminent risk of burnout, according to the survey. Image: Shutterstock

Three-quarters of workers in customer-facing roles say they feel overworked, underappreciated and at risk of burnout, according to a study.

The poll of 750 UK workers in customer-facing roles by software firm MaxContact found 72% felt either burnt out already or at imminent risk of being so.

This rose to 83% of those working in contact centres, with MaxContact warning this could mean the sector will soon be facing a similar talent crisis to the 2021 HGV driver shortage if those workers decide to leave.

Nearly half (49%) said they disliked their job and would be looking to move in the near future, rising to 62% of contact centre workers, the poll added.

Among other findings, more than half (52%) of those polled said their workload had increased dramatically since the beginning of the pandemic, and 43% were coping with long working hours.

Nearly nine out of 10 (88%) said the responsibilities within their existing role had expanded since the beginning of the pandemic, but without an accompanying pay rise or promotion.

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On average, staff had taken on between one- and two-people’s work in addition to their own, with 10% even stretched to the capacity of three or more people.

Nearly two-thirds (63%) said their company valued customer experience over employee wellbeing and 84% felt under pressure from management to deliver quantity over quality when it came to interactions with customers.

While just over half (54%) were aware of mental health support initiatives at their workplace, only 32% of them said their managers followed these ‘all the time’.

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Ben Booth, chief executive of MaxContact, said: “For those on the phone to customers every day, two years of working alone at the kitchen table, mounting workloads and little interaction with colleagues has taken its toll.

“People are telling us that they’re feeling overworked, under supported and aren’t hopeful that things are likely to change. Many are considering leaving their job, and even the industry, altogether. We need to make a change and fix the balance between customer satisfaction levels and investment in staff wellbeing,” he added.

Nic Paton

Nic Paton is consultant editor at Personnel Today. One of the country's foremost workplace health journalists, Nic has written for Personnel Today and Occupational Health & Wellbeing since 2001, and edited the magazine from 2018.

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