Almost
400,000 new construction workers will be needed in the next five years if
Government targets are to be met, according to the Construction Industry
Training Board (CITB).
The
CITB is launching Positive Image 2003, a recruitment campaign aimed chiefly at
13 to 19 year olds and will use radio, the internet, cinemas, beer mats and
postcards to promote construction as an exciting and varied career option, with
prospects for women as well as men.
The
campaign also aims to increase awareness among employers and stakeholders about
the work CITB in undertaking to meet skills shortages in the industry.
To
combat the shortfall in skills, the CITB recently announced it had earmarked
£86.5m as training grants for construction companies in 2003-04.
This
is an extra £11.5m on top of last year’s funding, representing a 15 per cent
increase.
