Almost 400,000 new construction workers will be needed in the next five years if Government targets are to be met, according to the Construction Industry Training Board (CITB).
The CITB is launching Positive Image 2003, a recruitment campaign aimed chiefly at 13 to 19 year olds and will use radio, the internet, cinemas, beer mats and postcards to promote construction as an exciting and varied career option, with prospects for women as well as men.
The campaign also aims to increase awareness among employers and stakeholders about the work CITB in undertaking to meet skills shortages in the industry.
To combat the shortfall in skills, the CITB recently announced it had earmarked £86.5m as training grants for construction companies in 2003-04.
This is an extra £11.5m on top of last year’s funding, representing a 15 per cent increase.