Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Coaching and mentoringLearning & developmentOpinion

Coaching profession needs to be regulated

by Personnel Today 10 Jan 2006
by Personnel Today 10 Jan 2006

There is a famous adage in the marketing world which says that half the money you spend on advertising is wasted. The problem is you don’t know which half.

New research from Brunel University suggests that we may soon be able to swap ‘advertising’ in that phrase for ‘coaching’, as more than a third of organisations apparently do not have a clue what goes on in their employees’ coaching sessions (see www.personneltoday.com/33315.article).

Coaching is currently a fashionable must-have – a huge trend that is growing at a phenomenal rate. At top levels of business, it is more unusual not to have a coach than to have one, and some organisations even offer it as a perk in senior executive packages. But just because everyone else is doing it, doesn’t mean it will automatically suit your organisation.

Used appropriately, coaching can address areas of under-performance, and can help top performers reach their full potential. But the true value of coaching isn’t just about individual development per se. It’s about the coach developing individuals in line with organisational goals, and the bottom line benefits as a result.

There are plenty of reputable independent coaching providers who can help achieve that. But the fact remains that there are currently no established regulations or qualifications in the coaching profession.

Isn’t it time to do something about this? Instead of leaving coaches to their own devices, perhaps HR could push for a set of agreed standards to ensure that none of the money invested in coaching is wasted.

Race should not colour the search for talent

Some employers are taking ‘positive action’ to create opportunities for ethnic minorities in their organisations. But using the term ‘visibly non-white’ (see www.personneltoday.com/33314.article ) creates far too many grey areas. Turn this around, and if an employer introduced a ‘whites only’ policy, there would be outrage.

What happened to hiring the best person for the job?


Personnel Today
Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

previous post
Compass adds £1m to chiefs’ pensions
next post
Coastguards call for better training at sea

You may also like

Transport sector recruitment ‘should be overhauled to improve...

12 Aug 2022

Skills passport and new qualifications for care workers...

11 Aug 2022

Ensuring mental health conversations don’t overstep boundaries

26 Jul 2022

Why ‘micro-upskilling’ is essential for productivity

18 Jul 2022

Wimbledon 2022: what can leaders learn from the...

11 Jul 2022

Learning that sticks: Dr Alex Young talks to...

8 Jul 2022

Give wellbeing a board seat: Prof Sir Cary...

30 Jun 2022

What has cyber security got to do with...

29 Jun 2022

Retaining talent during the great resignation (webinar)

29 Jun 2022

Young people need more guidance over ‘green jobs’

24 Jun 2022
  • 6 reasons why work-based learning is better than traditional training PROMOTED | A recent Fortune/Deloitte survey found that 71% of CEOs are anticipating that this year’s biggest business disrupter...Read more
  • Strengthening Scotland’s public services through virtual recruiting PROMOTED | This website is Scotland's go-to place for job seekers looking to apply for roles in public services...Read more
  • What’s next for L&D? Enter Alchemist… PROMOTED | It’s time to turn off the tedious and get ready for interactive and immersive learning experiences...Read more
  • Simple mistakes are blighting the onboarding experience PROMOTED | The onboarding of new hires is a company’s best chance...Read more
  • Preventing Burnout: How can HR help key workers get the right help? PROMOTED | Workplace wellbeing may seem a distant memory...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2022

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2022 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+