Companies are ‘wasting time’ advertising jobs on websites

Nearly
half of employers are wasting time and money advertising job vacancies on
recruitment websites, according to research by Cranfield School of Management.

While
the growth in the number of companies using commercial job websites to recruit
new staff has been massive – from just 7 per cent in December 1999 to 40 per
cent now – it has not been matched by success.

The
report shows that there are significant problems in employers marrying suitable
applicants to vacancies.

Cranfield
School of Management’s Professor Shaun Tyson said, "Advertising on commercial
job websites is increasingly popular because it is a cheap way to generate a
high volume of applicants as was anticipated when they were launched.

"While
the monetary costs might be small, companies are losing more in terms of time
wasted processing applicants they will never even consider for interview."

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The
report also shows that 44 per cent of organisations expect to increase their
use of the Internet for recruitment in the next year, and expect 62 per cent to
do so in the next five years.

By
Mike Broad